Month: January 2020

Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
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Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks. The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links
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Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues for the fourth quarter of 2019, a 25% increase year-over-year. Advertising, which continues to account for nearly all of Facebook’s revenue, reached $20.7 billion, also
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There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Backlinks are when someone links to your website from their site.
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Grow Your Business Today with Marketing 360®: https://www.marketing360.com/?ref=yt-desc-HEAHISdkMIA Do you own a gym or a fitness center? Want to grow your business and increase signups? Check out these 11 Fitness Marketing Strategies & Tips! Tip #1) Build a highly convertible and professional website (mobile first). Take pride in your content – your website is your
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Same goes for Pinterest influencers, according to this Princeton study. March 28, 2018 2 min read This story originally appeared on Engadget It’s been almost a year since the FTC warned social media influencers that they should “clearly and conspicuously [disclose]” if they’re being paid for a post or video. But according to a new Princeton University research,
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Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But
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Wistia, the video marketing solution that allows brands to build their own video hubs, has rolled out a free version of its Channels product. It has also added new features, including a Subscriber tool that lets brands capture emails and the ability to create Facebook Custom Audience lists from viewer data. Free Wistia Channels. SMBs
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Want to master your SEO strategy? Sign up for HubSpot Academy’s free SEO Training Course today: http://bit.ly/2OPlG4B People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture,
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There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google is intent based. People type into Google what they are looking for, such as “cheap hotels in Las Vegas”. So
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Launch More Successful Campaigns Today: https://www.marketing360.com/ppc-software-top-placement-ads/?ref=yt-desc-MDeNopMCxVM Jump to the Tips Below: Planning and launching a successful marketing campaign can be quite a daunting challenge! These 7 steps will help you create the most effective campaign possible while avoiding pitfalls along the way. Step #1 – Begin with the end in mind Identify your goals Analyse
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Take your company’s marketing game to the next level by appealing to both your in-house staff and future customers. January 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Internal communications don’t always remain internal. This past summer, a Lowe’s executive found that out the hard way when an in-house company video —
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John Crestani was able to make tens of thousands of dollars through his own clients. August 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with affiliate marketing pro John Crestani. After starting his career as an analyst at an advertising agency, Crestani progressed to
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Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some
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For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never
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Amazon is beta-testing an invite-only Influencer Program that will give social media influencers an Amazon.com vanity URL to make commissions on sales of products they want to promote. Reported last week on TechCrunch, the program is similar to Amazon’s affiliate program in that the influencers — like affiliates — will earn a commission on products
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Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Summary The higher your Google AdWords quality score, the cheaper you’re going to
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Grow your eCommerce Marketing Today: https://www.ecommercemarketing360.com/?ref=yt-desc-7HgGiCK33ow Tips covered in video: Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 – Schema markup for google rich cards (schema markup testing tool)
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